How to Stand Out: Intro to Building a Brand

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Datum održavanja

25.02.2020.

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1 sedmica (1 h)

How to Stand Out: Intro to Building a Brand

The moment you release your product or service into the wild, whether or not you want it, its brand begins to take shape. There are only two choices: double down on building a brand intentionally, or leave it entirely to outside forces.

 

This will be a short intro to what a brand is, what it is not, why build it, whether it's worth the effort, and how to build one.

 

Lav Kozakijević is a brand strategist working with early-stage businesses, helping them convert their products and services into brands.

 

Participation in the event is free, but registration is mandatory.

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