How to Stand Out: Intro to Building a Brand



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How to Stand Out: Intro to Building a Brand

The moment you release your product or service into the wild, whether or not you want it, its brand begins to take shape. There are only two choices: double down on building a brand intentionally, or leave it entirely to outside forces.


This will be a short intro to what a brand is, what it is not, why build it, whether it's worth the effort, and how to build one.


Lav Kozakijević is a brand strategist working with early-stage businesses, helping them convert their products and services into brands.


Participation in the event is free, but registration is mandatory.

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