Sales and Marketing Workshop: The Startup Way



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1 sedmica (2 h)

Sales and Marketing Workshop: The Startup Way

Come prepared to work. Pitching, Exercises, Planning and Feedback.

An awesome product means nothing if you’re not addressing the right people, but knowing how to present a product and where to start marketing is a difficult task for startups.

This workshop is designed to empower entrepreneurs and professionals to prepare the best pitch to present your company and to get an introduction to sales and marketing. The workshops is hands-on. After a short theoretical introduction, it follows with the practical work. This way, you will immediately put all the gained knowledge into practice.

The workshop is strictly limited to 20 participants and will be held in the English language.


During the 1.5 hours event we will cover:

  • Introduction to the workshop 
  • Present your business
  • Intro to Selling
  • Exercises and discussion 
  • Intro to Marketing 
  • Exercises and discussion 
  • Wrap up and next steps


Speaker's bio:

Paul Lleffler is a technology entrepreneur with over 25 years experience working in Silicon Valley and Europe. He has been responsible for partnerships, channel and direct sales, market entry and business strategy for enterprise software and open source companies.

Paul has deep expertise in emerging technologies, open-source software, emergent investment and business models with a track record of helping start-ups define, develop and scale their businesses. Advisor to multiple crowdfunding campaigns, Paul completed the most successful Smart Home crowdfunding campaign ever on Kickstarter.

Paul has founded companies in tech consulting, FinTech and IoT space and developed strategy for the ecosystem, acceleration and incubation platforms for Crypto Valley Labs in Zug, Switzerland. He is an advisor and investor to companies in Crypto, FinTech, IoT, Digital Business and Hardware. He is also an active mentor in various acceleration and incubation programs across Europe.

Paul is co-founder and managing partner at the Institute 4 Entrepreneurship helping corporates develop innovative programs and innovative products to respond to the digital transformation impacting all business sectors.

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